China State Shipbuilding Corporate Pavilion

Shanghai, China

The interaction of maritime commerce with modern cities is showcased in the nation’s time-honored shipyard, revealing the relationship between humans, nature, and ships.  

The visitor takes a virtual voyage on a ship called Sailing City. Multimedia displays immerse visitors in China's shipbuilding achievements and introduce them to societal improvements brought about by maritime enterprise.

The journey ramps upward through areas named City Experience, Energy Park, Eco Lab, Food Production, and Transport, each an aspect of city life ameliorated by China’s shipbuilding industry. The exhibition conveys the robust nature of shipbuilding and romantic maritime fantasies by combining physical elements—architectural space and model ships representing the past and present—with virtual ones—multi-media installations representing the future.

A VIP lounge invites guests to try out a sailing simulator and functions as a private viewing balcony for the final eight-minute panoramic film and the views of the Shanghai Expo site through floor-to-ceiling windows.

The pavilion, which received more than six and half million visitors (an average of 35,000 visitors a day), became one of the Expo's most successful attractions. It is also one of the few to have become a permanent museum.

China State Shipbuilding Corporation

49,912 square feet

© 2014, Ralph Appelbaum Associates, Inc.